3、FASHION BRAND MANAGEMENT 時尚品牌管理

Duration: 3 year

課程時長：3年

Language: English or Italian

授課語言：英語

Tuition Fees: 16,900 euros per year

學(xué)費：16900歐元／年

Entry Requirements:

入學(xué)要求：

High school/upper secondary school qualification (leaver’s certificate)

高中或其他同等學(xué)歷（畢業(yè)證書）

Pass the preparatory courses and meet IELTS5.0

通過預(yù)科課程，雅思達到5.0

CAREER PLANNING職業(yè)規(guī)劃

Brand Manager, Marketing Manager, Product & Project Manager, Retail Manager, Visual Merchandiser, Sales Manager, Buyer, Show Room Manager, Store Manager

品牌經(jīng)理、市場經(jīng)理、產(chǎn)品項目經(jīng)理、零售經(jīng)理、視覺陳列師、銷售經(jīng)理、買手、展廳經(jīng)理、店長。

COURSE OBJECTIVES 課程目標(biāo)

The 3-Year Course in Fashion Brand Management is designed for those who want to build a successful managerial and professional career within the brand area of fashion. The course develops students’ managerial ability after having given them a solid knowledge of the fashion system in its entirety, including a global vision of fashion and luxury, the history of the fashion sector, and a study of the professional figures who operate within it.

三年的時尚品牌管理課程專門為想在時尚品牌管理領(lǐng)域建立術(shù)業(yè)的學(xué)生設(shè)計。課程先幫學(xué)生建立對時尚產(chǎn)業(yè)全面且深入的認(rèn)識，包括全球視角下的時尚與奢侈品行業(yè)、時尚產(chǎn)業(yè)的歷史、該產(chǎn)業(yè)中專業(yè)人士成功案例分析，而后培養(yǎng)學(xué)生的管理能力。

4、FASHION STYLING & COMMUNICATION 時尚造型與傳播

Duration: 3 year

課程時長：3年

Language: English or Italian

授課語言：英語或意大利語

Tuition Fees: 16,900 euros per year

學(xué)費：16900歐元／年

Entry Requirements:

入學(xué)要求：

High school/upper secondary school qualification (leaver’s certificate)

高中或其他同等學(xué)歷（畢業(yè)證書）

Pass the preparatory courses and meet IELTS5.0

通過預(yù)科課程，雅思達到5.0

CAREER PLANNING職業(yè)規(guī)劃

Communication Manager, Editor, Editorial Stylist, Fashion Show Stylist, Celebrity Stylist, Research Consultant, Event Manager, Fashion Show Director, PR Manager, Image Consultant, Personal Shopper.

傳播經(jīng)理、編輯、編輯設(shè)計師、時尚秀場造型師、慶典造型師、研究顧問、活動經(jīng)理、時尚秀場導(dǎo)演、公關(guān)經(jīng)理、形象顧問、個人賣家。

COURSE OBJECTIVES 課程目標(biāo)

The 3-Year Course in Fashion Styling & Communication has the dual objective of shaping a complete professional figure who intends to enter the vast world of styling and communication. There are multiple figures that operate within the field of image and communication in the fashion sector, ranging from creative to institutional roles. The professionals who work inside a press office and in public relations deal with press campaigns, conferences, advertising, press releases, external relations, events, exhibitions, and with everything that transmits the style and identity of a brand and business. The activities most strongly linked to product image are the responsibility of the Fashion Stylist, who gives value to a collection and communicates its contents at fashion shows, presentation events or advertising campaigns.

三年的時尚造型與傳播課程旨在培養(yǎng)想要進入造型和傳播領(lǐng)域的全面型人才。從創(chuàng)意產(chǎn)業(yè)到公共機構(gòu)，時尚造型與傳播行業(yè)有著多種類型的從業(yè)者。在新聞辦公室和公關(guān)部門的相關(guān)從業(yè)者負(fù)責(zé)新聞活動、會議、廣告、新聞發(fā)布、對外關(guān)系、活動、展覽等一切有關(guān)傳達品牌身份、風(fēng)格的事項。而與產(chǎn)品形象工作聯(lián)系最緊密的是時尚造型師，正是他們在時尚秀場、發(fā)布會和廣告活動中把時尚系列產(chǎn)品的價值和內(nèi)容呈現(xiàn)給大眾。