GRADUATE SCHOOL| 研究生

1、FASHION BRAND MANAGEMENT 時尚品牌管理

Duration: 1 academic year

課程時長：一學(xué)年

Language: Italian

授課語言：意大利語

Tuition Fees: 23,900 euros

學(xué)費：23900歐元

Entry Requirements:

入學(xué)要求：

At least a 3-year university degree & suitable knowledge of Italian

取得大學(xué)本科文憑，有一定的意大利語基礎(chǔ)。

CAREER PLANNING職業(yè)規(guī)劃

Brand manager, marketing manager, licensing manager, sales manager, retail manager, and fashion buyer

品牌經(jīng)理、市場經(jīng)理、授權(quán)經(jīng)理、銷售經(jīng)理、零售經(jīng)理、時尚買手。

COURSE OBJECTIVES課程目標(biāo)

The Master’s Course in Fashion Brand Management shapes a professional who deals with planning and activating the strategic and operational interventions that are necessary for the development and positioning of brands in the fashion and luxury sectors. The course aims to lead students into becoming well-rounded experts with transferable skills, who function as the joining link capable of coordinating creativity with business objectives, interpreting market dynamics, and valorising brands within the fashion and luxury sectors through well-targeted operations.

奢侈品牌管理碩士課程培養(yǎng)學(xué)生的策劃和執(zhí)行戰(zhàn)略運營措施的能力，這也是奢侈時尚行業(yè)中品牌發(fā)展和打開市場的必要條件。課程旨在引導(dǎo)學(xué)生成為能力全面的專業(yè)性人才，培養(yǎng)學(xué)生的可轉(zhuǎn)移性技能，也就是在時尚奢侈品領(lǐng)域中協(xié)調(diào)業(yè)務(wù)目標(biāo)與創(chuàng)造力、解讀市場動態(tài)和以有針對性的行動實現(xiàn)品牌增值的技能。

2、FASHION COMMUNICATION MANAGEMENT時尚傳播管理

Duration: 1 academic year

課程時長：一學(xué)年

Language: English

授課語言：英語

Tuition Fees: 23,900 euros

學(xué)費：23900歐元

Entry Requirements:

入學(xué)要求:

At least a 3-year university degree & suitable knowledge of English(Pass the preparatory courses and meet IELTS5.0

取得大學(xué)本科文憑，有一定的英語基礎(chǔ)(通過預(yù)科課程，雅思達到5.0）

CAREER PLANNING職業(yè)規(guī)劃

Communication Manager, Events Organizer, Public Relations Manager, Press Office Manager, Editor, Stylist, Research Consultant, Image Consultant.

傳播經(jīng)理、活動策劃、公關(guān)經(jīng)理、新聞辦公室經(jīng)理、編輯、造型師、研究顧問、形象顧問。

COURSE OBJECTIVES 課程目標(biāo)

The Study Programme of the Master in Fashion Communication Management aims to shape a well-rounded, versatile professional who is able to integrate into the image and communication area of businesses, outsourcing agencies, magazine editing offices and fashion and lifestyle media. The course curriculum teaches a wide range of skills which enable students to follow each phase of a communication plan, from the briefing to the definition of objectives, from choosing the means involved to organizing a photo shoot or writing a press release, company profile or fashion article. The dynamics analyzed during the course relate to the luxury goods sector, and to the fashion environment, considering the specific nature of some of the processes which relate to these industries.

時尚傳播管理碩士的課程旨在培養(yǎng)多技能的全面型人才，使之能融入形象與傳播商業(yè)領(lǐng)域，比如企業(yè)外包形象、雜志編輯社及時尚生活傳媒機構(gòu)。課程設(shè)置教授給學(xué)生涉面廣泛的多種技能，讓學(xué)生能夠跟上傳播項目的每個環(huán)節(jié)：從發(fā)布會到目標(biāo)確定，從組織、選擇拍攝、寫作的方式到新聞稿、企業(yè)形象、時尚文稿到發(fā)布。鑒于時尚傳媒產(chǎn)業(yè)鏈中一些環(huán)節(jié)的特殊性，課程主要活動是針對奢侈品行業(yè)和時尚環(huán)境而設(shè)置。

3、FASHION COLLECTION MANAGEMENT 時尚系列管理

Duration: 1 academic year

課程時長：一學(xué)年

Language: English

授課語言：英語

Tuition Fees: 23,900 euros

學(xué)費：23900歐元

Entry Requirements:

入學(xué)要求:

At least a 3-year university degree & suitable knowledge of English(Pass the preparatory courses and meet IELTS5.0

取得大學(xué)本科文憑，有一定的英語基礎(chǔ)。(即通過預(yù)科課程，雅思達到5.0）

CAREER PLANNING職業(yè)規(guī)劃

Product Manager, Collection Manager, Fashion Coordinator, Fashion Buyer, Research Consultant, Production Technician.

產(chǎn)品經(jīng)理、時裝系列經(jīng)理、時裝調(diào)配師、時尚買手、研發(fā)顧問、產(chǎn)品技術(shù)員。

COURSE OBJECTIVES 課程目標(biāo)

The study programme of the Master in Fashion Collection Management aims to shape a professional who is able to penetrate the product area of fashion and luxury goods businesses. The course curriculum teaches a general understanding of a range of business aspects as well as specific technical knowledge in the field of fashion industrial production, such as understanding patterns and fabric, and yarn technology. It also provides the skills needed to work on the product in harmony with market demands.

The dynamics analysed during the course relate in general to the luxury goods sector, and significantly to the fashion sector in consideration of the specific nature of the product process related to it.

時尚系列管理碩士的課程設(shè)置旨在培養(yǎng)時尚奢侈品行業(yè)生產(chǎn)領(lǐng)域的專業(yè)人才。課程幫助學(xué)生對該產(chǎn)業(yè)各方面建立整體認(rèn)識，并深入時尚生產(chǎn)領(lǐng)域?qū)W習(xí)專業(yè)知識，比如制版和編織技術(shù)。同時課程還教授學(xué)生在平衡生產(chǎn)與市場需求方面的必要技能。 鑒于該產(chǎn)業(yè)生產(chǎn)過程中的特殊性，課程主要活動是關(guān)于奢侈品行業(yè)尤其是時尚業(yè)中的奢侈品生產(chǎn)。